I get this response/question from a plethora of people. I find that it mostly comes from people who need more information and have never breastfed and don't understand the benefits or the beautiful bond. I always answer unapologetically until my LO weans himself and fortunately I never feel like I have to hide anything. I don't feel it's my responsibility to make others feel comfortable with something as natural as bonding with my child. Lots of to you.