My friend's son was born October 12 and she has been EBF from day 1. Her son has a perfect (textbook) latch yet her nipples are so sore and horribly cracked. She is in a lot of pain. She is lathering up with Lanolin before and after each feeding but they are not getting better. She has been checked for and does not have thrush. Any ideas? She is asking for my help and I'm stumped this time...I did not have cracked nipples at all with Peter.