I sit on the floor indian style with my left side facing the tv. While in that position he would nurse on the right side. That was he could still eat and still watch the tv. When it was time to switch sides, I moved, my right side facing the tv and let him eat off the left.
My sister used to kneel next to my niece (the side away from the tv) and lean forward and offer it that way. Not the most comfortable position for me but it worked for her!