I am breastfeeding my 10 day old daughter and we are doing pretty well. We are getting into a decent routine, however she is pulling back during feedings and it is causing me pain. She pulls back her head with my nipple still in her mouth and squishes my nipple or even unlatches. It hurts, and then she immediately wants back on. If I keep a hand behind her head to prevent her from pulling back we end up in a frustrating "battle". I read that this could indicate oversupply but I don't think that is our situation because she doesn't have the other signs listed. Also, she pulls back during the entire feeding (not just the beginning or end). Does anyone have any advice because this is contributing to sore nipples. Or is this normal for newborns?