My baby, now 5 days old, is #4 for me, and I have breastfed all of them. This is the first time I've really had any problems with breastfeeding. While in the hospital I did see the LC, but we both thought everything was going well because she was eating frequently and seemed to be getting plenty of milk. What neither of us noticed then is that she had a shallow latch, and now my nipples are blistered and cracked from the way she has been feeding. I have gotten lots of tips for improving her latch, and we are getting better in that area, but now I don't know what to do about the cracked nipples. The LC suggested Lanolin after every feeding, and that helped one side, and I am able to nurse on that side with just a few seconds of pain when she first latches, but the other side is so painful I want to cry every time she starts nursing on that side. The pain continues the entire time she's nursing. This morning I've only been nursing on the one side and expressing by hand out of the other side to keep it from getting engorged. I'm continuing to coat it in Lanolin every time she nurses, even though she's not actually nursing on that side. Any other suggestions for healing it quickly so we can get back to nursing normally? I'm worried that if I continue to nurse only on the one side that the healing we have seen so far will reverse and we'll just end up going back and forth from one side to the other every few days.